DIGITAL MARKETING OFFICER

Reporting to the National Sales & Marketing Manager, the Sr. Digital Marketing Officer works to formulate and implement effective communications program that is intended to promote the corporate brand Activities are, but not limited to:

• Work together with creative and production agencies to produce effective collaterals under a unified brand promise.
• Manage the implementation of an approved communications grid.
• Organize and implement corporate branding events.
• Implement a corporate identity program that standardizes all forms of communications in all sites.
• Circulation of corporate newsletter; act as of editor-in-chief in all content of corporate website and social media accounts.
• Perform brand audit across all branches.

Job Responsibilities:

• Create company literature and other forms of communication.
• Create marketing and promotional materials, both in print and electronic.
• Work with advertisers for timely and useable ad submissions.
• Copy, edit, proofread, and revise communications.
• Design, launch and manage corporate campaigns *e.g., Best Maintained Parks; Good Grief; Undas.
• Recommend, implement, and maintain site collateral requirements.
• Promote products and services through public relations initiatives.
• Develop marketing communications campaigns through traditional & digital means.
• Create and deliver press releases, media relations content, executive bios, corporate newsletter content, social media content and speaking proposals.
• Research media coverage and industry trends through a media monitoring company and participation in PR/advertising related conferences such as PR Asia and Digicon.
• Recommend theme during Sales Conference and National Sales Convention
• Handle program and entertainers during National Sales Convention.

Job Qualifications:

• Candidate must possess at least a Bachelor’s/College Degree in Marketing or equivalent.
• At least 5 years experience in Digital Sales & Marketing such as SEO, Google Analytics, Social Media Marketing, Content Marketing, Interruptive, and Permission Marketing.
• In-depth experience in Digital Marketing, Social Media ads, and Insights Analysis, and Digital Strategy. (Campaign creation, goal setting, and execution)
• With excellent negotiation and people management skills.
• Proven experience in people handling and can motivate teams to reach goals and objectives.
• Market Research experience and background is a big plus for this position.
• Excellent communication and presentation skills.
• Has at least a background in real estate, direct selling, or pre-need institution.
• Full-Time position(s) available.

Benefits:

• Leave credits
• Group Life Insurance
• HMO
• Uniform allowance
• Annual salary increase
• Performance incentive and year-end bonus

Job Location: 3rd Floor Alexcy Building, 51 Presidents’ Avenue, Brgy. BF Homes, Paranaque City