Forest Lake celebrates 25 years of revolutionizing total death care in the Philippines; recognizes top performers

Manila, Philippines – The country’s largest total death care provider Forest Lake marks its 25th anniversary by recognizing its top-performing sales force through a National Sales Convention (NSC) held on June 8, 2022 at Okada Manila.

“We want to be able to provide everything Filipinos might need while they are grieving. That’s why we intend to further expand our services – from online portals to crematory services, and even grief counseling for those who have lost their loved ones. That is the Forest Lake brand,”

– Xerez-Burgos III.

Since 1997, Forest Lake has empowered not just its bereaved customers but also its employees and sales teams by revolutionizing total death care—one that goes beyond offering memorial lots for sale. With a nationwide footprint that spans Luzon, Visayas, and Mindanao, Forest Lake now has over 25,000 registered sales agents in more than 35 locations in the Philippines.

Forest Lake President Alfred Xerez-Burgos, Jr. shares, “Over the last 25 years, Forest Lake has fulfilled its brand promise of being A Better Place in a multitude of ways. Our vision is to build a better place where generations of family memories are treasured, immortalized, and celebrated by the living and our mission is to offer accessible and affordable memorial parks and services managed by a professional team dedicated to providing value, innovation, and personalized service.”

Revolutionizing total death care

As a total memorial care company, Forest Lake provides not just memorial parks, but also cremation and interment services as well as chapel services which includes retrieval of a beloved one’s body, embalming, casketing, and viewing rooms. The intent is to provide clients with the highest quality of service and convenience and through the efficient integration of these memorial care services. Through this, Forest Lake becomes the one-stop memorial care provider.

As an added bonus, Forest Lake lot owners are entitled to receive P45,000 worth of total death care services which includes body retrieval, embalming, casketing and chapel viewing, all completely free of charge through the Total Death Care Program. There is a qualifier however: Total Death Care is offered only where there is a Forest Lake Chapel in the Forest Lake Memorial Park and comes free for every interment service. Therefore, every lot owner who avails of the interment service is entitled to Total Death Care. This means that lot owners, for as long as an interment service can be performed, can avail of memorial services which include pickup, preparation, coffin and viewing for one night – amounting to at least P45,000 – for free.

For Forest Lake Managing Director of Operations, Sales, Marketing, and Chapel Services Alfred Xerez-Burgos III, death care is an investment, not just financially but emotionally, as well.

“Filipinos want more than just a memorial lot, chapel, a coffin, and a memorial service. When you invest in total death care, you’re investing in emotional support during your time of grieving. Every Filipino deserves to celebrate and immortalize the memory of their loved ones in a dignified manner,” said Xerez-Burgos III.