Introduction:
Forest Lake, a prominent name in the Philippine memorial park industry, has carved a significant place in the hearts of families over its 25-year history. Renowned for its comprehensive memorial care services and its commitment to value and innovation, Forest Lake stands as a testament to a mission driven by accessibility and affordability. At the helm of this impactful journey is Alby Xerez-Burgos, Managing Director, whose vision and leadership have steered Forest Lake Development to national recognition and the highest operational standards.
Alby Xerez-Burgos: A Journey of Resilience and Innovation
Alby’s story is not one of conventional success but rather a narrative of overcoming challenges with a positive outlook and leveraging opportunities. His academic journey in Industrial and Chemical Engineering at De La Salle University laid the foundation for his diverse career path. Despite academic struggles, particularly in Mathematics and Sciences, Alby’s determination and adaptability shone through. His early professional experiences at Landco, amidst challenging economic periods like the 1997 Asian Financial Crisis and the 2008 Global Financial Crisis, highlighted his resilience and innovative mindset. His leadership and strategic decisions played a crucial role in overcoming financial hurdles and establishing new market trends.
Forest Lake Development: Redefining Memorial Care
Forest Lake Development (FLDI) stands out with a presence in over 36 locations across the Philippines, offering unique flexibility and comprehensive services to its customers. This includes the exchange of memorial lots and a range of complimentary interment services. Under Alby’s guidance, FLDI has embarked on ambitious expansion plans to cater to the growing demand for memorial products and services, aiming to decentralize functions for greater regional autonomy. The organization’s commitment to setting industry standards in death care services remains unwavering.
Leadership Philosophy: Simplicity and Family Values
Alby emphasizes a leadership style grounded in simplicity, family values, and open communication. He advocates for a family-oriented corporate culture, free from politics, where ideas are encouraged, and work is imbued with enjoyment and humor. This approach fosters a positive, resilient, and creative work environment.
Monitoring Progress: Purpose Beyond Profit
FLDI’s approach to monitoring progress is purpose-driven, focusing on making a positive impact and challenging industry norms, especially against predatory pricing practices. The company’s commitment is to offer dignity and respect in its services, striving to make every Forest Lake branch ‘A Better Place’.
Advice to Emerging Leaders
Alby advises emerging leaders to embrace their unique paths and resist conforming to conventional norms. He encourages focusing on strengths and navigating challenges with a sense of purpose and passion. The key, he suggests, is to find one’s niche and lead with conviction and a clear vision.
Conclusion:
Forest Lake, under Alby Xerez-Burgos’s leadership, is more than just a memorial park developer; it is a beacon of innovation, resilience, and purpose-driven service in the Philippines. Alby’s journey and Forest Lake’s mission offer valuable insights and inspiration for both current and future leaders in the industry.